Google’s bread and butter and original advertisement: Google Search ads. The ads have become more than just text and now allow ratings, reviews, sitelinks, pricing types, addresses and even hours to be seen. This is vital information for customers and ensures your business information gets seen and not missed.

I like Google search ads because of the amount of control a business has. Business choose what keywords to appear for, how much they want to spend on advertising, and decide what they want to say in their search ad. Businesses get their information in front of people who are looking for their product at the right time.

Google’s robust ad platform is always changing and updating the advertising offers. With dozens of bidding strategies, ads types and paid strategies, navigating and being successful at Adwords is certainly a puzzle.

Four ways Google Ads work for businesses:

Pay per click and never more.
Ads appear for specific searches you choose.
Understand quickly what works and what doesn't with measurable data.
Learn about your customers and the language they’re using.