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Paid Ad Audit, Strategy Development, and Setup

Start saving wasted ad spend, driving leads, fixing conversion tracking, and start growing your business.

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What’s included in an audit?

  • Analysis of Google Ads

  • Analysis of Google Analytics 4

  • Analysis of Google Tag Manager

  • Analysis of active and paused campaigns

  • Analysis and recommendations on campaigns, ad groups, keywords, ad copy and settings

  • Conversion tracking set up to-do list

  • Campaign structure recommendations + opportunities

What do you get?

  • Audit documentation with to-do list and our findings

  • An 8-week plan to fix, create, launch, and scale

  • 1-hour call

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In our audits, we look for fixes and opportunities — like keywords that aren’t generating leads or missing, tracking that’s not set up correctly, or campaigns that aren’t being tested.

Based on our findings, we create a two month plan that includes how to fix or improve conversion tracking, keyword research, campaign builds and structure, ad copy opportunities, and reporting.

Pricing

  • Audits start at $3,900, depending on size and complexity of campaigns.

Ensure your ad accounts are set up for success.

The most common issue we uncover in audits is faulty conversion tracking. We diagnose why your Google Analytics, Google Ads, or GTM tags aren’t working and resolve these issues during the strategy phase.

Without an audit, it’s impossible to know what’s working and what’s not. If data is available, we analyze it thoroughly to avoid repeating the mistakes of previous agencies.

Gain a clear understanding of your paid search, social, and analytics performance—along with an actionable 8-week plan to optimize results.

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What is an ad audit?

Our audits identify lead tracking issues, find ways to eliminate wasted ad spend, and have boosted conversion rates by 10X.

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Audits have helped our clients achieve:

18
conversion tracking fixes

89
custom events setup

$1.1M
saved in ad spend

Industries we’ve completed audits and strategies for:

  • Label, Tape, and Tag Manufacturers

  • IT Services

  • Online Courses Companies

  • LED Video Wall Companies

  • Banks & Financial Services

  • Non-Profits (Google Grants)

Why Audits Matter

Many PPC agencies start from scratch, ignoring the valuable data already in your ad and analytics accounts. This often leads to repeating the same mistakes the previous agency made—wasting months relearning what works and what doesn’t.

An audit helps you save time and money by leveraging existing data to make informed decisions. Instead of months of trial and error, you get immediate insights that fast-track performance improvements.

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  • We built a consistent base of visitors with genuine interest.

    We have worked with Lauren at Found Marketing since 2019. As a marketing and advertising agency, we work on behalf of our clients to improve their web, digital and social media presence. We went to her after struggling with larger, one-size-fits-all services that did not take the time to understand our market or needs.

    As we’ve worked together, we have not only improved our clients’ web presence, but more importantly, refined who visits and why they come. We have weeded out ‘tire kickers’ and built a consistent base of visitors with genuine interest.”

    —Tim Goulet, President, Echo Creative, LLC (Oregon’s Adventure Coast)

  • Significantly boosted our lead generation.

    Partnering with Found Marketing has been a game-changer for Blue Nose Aerial Imaging. Their approach has significantly boosted our lead generation, helping us reach a wider audience and attract high-quality clients nationwide.

    In just the last year, we've seen a noticeable increase in conversions, leading to greater revenue and growth for our franchisees.

    Found Marketing's support has allowed us to focus on delivering top-notch aerial imaging services while they handle our marketing, and we couldn't be happier with the results!”

    —Tanner Harris, CEO, BlueNose Aerial

Start saving money and running ad campaigns that work.

Work with a boutique PPC agency that prioritizes your business’s growth.