Why use Dynamic Product ads for Remarketing:

Facebook’s Dynamic Remarketing ads re-engage with users who’ve already been to your website by reminding them of the exact products they viewed. Imaging browsing Wildfang’s women’s clothing site looking for a new wardrobe. Not ready to make a purchase you leave the site and go on a bike ride. A day or two later you’re on Facebook and see a Facebook ad of the products you viewed. You’re reminded of the products and make a the purchase.

Remarketing ads are a great way to re-engage and recapture those potential sales.

Facebook dynamically pulls the product title, image and price into an easily digestible facebook or instagram ad for a viewer.

Offering free shipping, like Wildfang, encourages users who already expressed interest in products to buy. You can also use other calls to action to encourage purchases, such as 10% off with a code or a free gift.

Dynamic Remarketing Product ads work best for:

• Retailers or e-commerce
• Companies with active Facebook and instagram pages
• Companies with high quality images
• Companies who want to recapture previous visitors
• Who want to do advertising better