Why use Linkedin ads?

Linkedin is one of the best platforms for B2B businesses to find new customers, build relationships and show off their expertise. What's great about Linkedin is their targeting options. Advertisers can create the persona to target for specific Linkedin campaigns. Targeting options include job title, business size, seniority, company, industry and more.  Companies can reach the right person at the right time that drive sales and leads.

Like other advertising platforms, you can track everything from clicks, click through rate, and leads. Add a conversion tracking code to the website and be able to view metrics in both Google Analytics and the Linkedin ad platform. Understand if your advertising is working by tracking users and if they become customers.

Who uses Linkedin ads?

• B2B Companies

• Tech, Construction, Higher Education, Organizations & Non-profits, Healthcare, Manufacturing and many more.

• Companies who have something to offer: free demo, free consultation, trials, downloadable e-books or whitepapers.

Both small and large companies use Linkedin ads. If you have a larger company, you could target several audiences, promote several services, and have a full sales cycle funnel on Linkedin.

Including Linkedin to your marketing strategy let you to interact with a professional audience.

Linkedin Ad Options:

1. Sponsored In mail Inbox ads reach target customers in their LinkedIn inbox. Create personalized messages that drive conversions from the right people. These are responsive ads that look great on desktop, tablet or mobile. 

2. Sponsored Content ads are much like facebook in the fact that they're seen in the Linkedin feed and target the professionals you want. You're sponsoring content and creating an ad.