Facebook offers a wide variety of ad formats. Some perform better depending on the specific strategy, goal, and businesses type. Facebook’s unique and clever formats have helped one of my clients go from a $140 CPA to $40, or re-engage with website visitors, and generate a better overall return on ad spend. What format would work best for you?
Brand Awareness + Traffic ADs
Brand Awareness ads generally are for larger companies whose goal is to show off their brand so it’s more familiar to users over time.
Facebook Lead ADS
Facebook Lead ads are excellent and always a recommendation. They’re effective at generating leads at lower costs and getting email sign ups.
FAcebook Product Remarketing
For e-commerce companies, using product remarketing ads is often an affordable an effective way to re-engage with users who’ve already expressed interest in products on your website.
Instagram Ads
Instagram can work wonders for e-commerce businesses who have high quality and beautiful images. Use instagram to spark interest, or re-engage with users with remarketing ads.