Why use Facebook Lead Ads:

If leads are the beating heart of your business, then Facebook lead ads might be a great way grow. Facebook lead ads let users fill out a form quickly without having to go to a landing page.

Lead ads can be used on both Facebook and Instagram and are great if your business is:

1. Asking users to contact you

2. Asking users to sign up for a newsletter

3. Exchange of information (lead info for ebook, white paper, free consultation, etc) 

Once someone submits their information into a lead ad form, Facebook can send that info to a CRM or you can download it manually from the Facebook platform. Like other Facebook strategies, Lead ads use cost per ad click.

Benefits of Facebook Lead ads:

1. Simplify the lead generation process.

2. Make the user experience better, faster.

3. Potentially generate leads faster than forms on landing pages.

4. Fewer distractions - get right to the point with a form.