Become a Digital Marketer

How-to-become-a-digital-marketer-online-resources

This is my go-to list for digital marketing courses, tutorials, blogs, and marketing resources to help other digital marketers.

Online Video Courses/Certificates

  1. AdWords Academy for Google Ads Courses and Certifications
    It is essential to have your Google ads certificates if you work at a digital marketing agency. Learn about Google search, display, mobile, shopping YouTube, Google my business and other areas of SEM here.

  2. Google Analytics Courses and Certification
    Another great free resource for digital marketers. Keep up to date with data and grow businesses through intelligent data collection and analysis.

  3. Udemy.com
    Great option to get a different perspective and learn from free and very cheap courses. Paid courses always seem to be 90% off, so you can buy a course for $10 — $15.

  4. Free Online Stanford Classes
    Excellent course options. Quality material. Quality teachers.

  5. Coursea - Dozens of free and paid college online courses and certificates.

  6. EdX - Dozens of free and paid online college courses and certificates.

  7. Plusacumen - Known for design thinking and social enterprise training. I love PlusAcument and have taken some great courses on Design Thinking.

  8. Google Garage - A handful of courses on digital marketing and sales.

  9. Wordpress PPC Courses - new

  10. Lynda (Linkedin learning)- Hundreds of courses on marketing, development, personal skills, and more. If you have a Multnomah county library card (like me!) you can have access to lynda.com for free!

Blogs: Google Tag Manager, Google Analytics, Adwords

  1. Julian Jeunemann
    An excellent resource for learning Google Tag Manager & Google Analytics. Julian offers hundreds of free tutorial videos and a course on his website, Measureschool.com.

  2. SimoAhava.com
    Simo Ahava is a Google Developer Expert with useful blog posts on Google Tag Manager and Google Analytics.

  3. AnalyticsMania.com

  4. Adwords.googleblog.com

  5. Ppchero.com

  6. Searchengineland.com

  7. OptimizeSmart.com/blog

  8. Lunametrics.com

  9. Surfside PPC (youtube channel)

  10. Mehdi Oudjida’s Analytics Blog

  11. ClickInsight’s Blog

Social Media Ad Guides & Tutorials

  1. Facebook Ads Guide

  2. Twitter Flight School - Twitter’s Video Foundations course

  3. Facebook Blueprint (Facebook ads certificate)

Google Data Studio

  1. Datasaurus Rex
    Video tutorials all on DS.

Data Visualization

  1. Viz From The Six
    A data visualization blog with great ideas, cool graphics, charts and a world of modern media.

Marketing Gurus to Follow

  1. Seth Godin (my absolute favorite marketing author)

Google Sheets/Excel Courses

  1. BenLCollins.com
    Learn Google Sheets with a 30-day Challenge.

  2. ExcelWithWayne.com

  3. CIFL (coding is for losers)

Online Communities

  1. Online Geniuses - Slack community of worldwide Digital Marketers.

  2. Measure - Measure/Analytics Slack channel.

Podcasts

  1. The Digital Marketer Podcast

  2. Perpetual Traffic

Writing

  1. All about Press Releases

  2. CopyBlogger.com

Keyword Research + SEO

  1. Neil Patel’s Ubersuggest

  2. Google’s Keyword Planner

  3. Backlinko.com

Ad Creation tools, Stock Image sites, and Art

  1. MixKit

  2. Canva

  3. Pexels

  4. Pixabay

PDFs

  1. Targeting on Linkedin

Helpful Links for Non-Profits

  1. 10 Essential Free Tools for Nonprofits (2021 Guides Included)

Do you have any resources that have helped you? Let me know, and I’ll add it to the list.