Advertising products online can be tricky if you’re a new business. It takes time to write SEO content, rank high in Google search results, and generate new customers. Using Google shopping ads to quickly show off your products might be the right decision to get off the ground.

With Google Shopping ads, businesses start seeing immediate online traffic and can have a tremendous impact on online sales and brand awareness.

Who should use Google Shopping ads?

E-commerce or retail companies
Companies with high quality product images (with white background)
Companies with a fast and responsive website
Companies who can ship their products

Like Google’s text ads, shopping ads use the same bidding strategy and business pay per ad click. So if your ad appears 100 times, but only had one click, you’ll only pay for one click. Pretty slick.

Shopping ads are my favorite types of Google ads because they give customers valuable, scannable information of an image, title, price and company name.